POOK is the booking platform UAE sports clubs are switching to. Manage courts, classes, members, and payments in one dashboard — and get discovered by thousands of players already booking on POOK.
No credit card. Free 90-day Founding Partner program for the first 20 clubs.
Dashboard preview
THE OPERATOR PROBLEM
Phone bookings. WhatsApp chaos. Manual invoices. VAT deadlines. Empty courts at 11am. We've spoken to 60+ Dubai club managers — these are the three problems every single one mentioned.
WhatsApp, phone, and a spreadsheet someone forgot to update. By Friday you've double-booked Court 3 twice and lost a Saturday morning regular. Players blame you. You blame the system you don't have.
Cash, Tabby, two card terminals, and a folder of FTA-format invoices you generate by hand. Peppol e-invoicing goes live July 2026 — and that deadline isn't moving for anyone.
Your peak is fine. It's the 10am Tuesdays and 3pm Thursdays that hurt. You have inventory but no way to put it in front of someone looking to play right now.
THE PRODUCT
Built and tested with real UAE clubs. Every feature here is in production today, not on a roadmap slide.
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WHY POOK FOR THE UAE
Most sports booking platforms are built for Europe, India, or America and bolted onto the Gulf. POOK was built here. Every detail.
VAT-ready invoices, e-invoicing pipeline, Peppol integration ready for July 2026. Your accountant will thank you.
Tap, Stripe, Tabby, Tamara, cash, bank transfer — every rail your customers actually use, reconciled in one place.
RTL layouts, Arabic numbers, bilingual customer-facing booking pages. Not a translation layer — built in from the ground up.
Dubai-based team. WhatsApp us during UAE business hours and you'll get a human, not a chatbot.
Every POOK club appears on the consumer app at pook.ae — thousands of players already searching for courts in your area. Your software ships with a customer base.
PRICING
No setup fee. No long-term contract. No surprise charges. Cancel anytime and take all your data with you.
STARTER
Pay only when you earn
GROWTH
For clubs doing AED 30K+ in monthly bookings
PREMIER
For multi-location operators and anchor partners
All prices excl. 5% VAT. Payment processing fees (~2.9% + AED 1) are set by your gateway and apply per transaction. Cancel anytime — your data exports cleanly.
TRUSTED BY UAE CLUBS
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Bookings processed
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Founding clubs live
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GMV in pilot phase
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Manager satisfaction
“We went from three booking spreadsheets and a WhatsApp group to one calendar everyone trusts. Off-peak occupancy is up 30% in the first month — players who'd never heard of us are now booking through the POOK app.”
“The VAT-ready invoicing alone saves my accountant six hours a month. The fact that I'm getting new bookings from the consumer app is honestly a bonus.”
Already running on POOK
FAQ
Couldn't find what you're looking for? WhatsApp us at +971 54 435 5527 — we usually reply within an hour.
READY TO SEE IT?
Book a 15-minute demo. We'll show you the dashboard with your venue's data already loaded — no slides, no fluff. If POOK isn't the right fit for your club, we'll tell you on the call.